In the MSCA projects, "outreach activities" entail research-related communications initiatives directed to the general public, rather than the research community.
The goal is to create awareness among the general public about the research work performed in the MSCA projects and its implications for citizens. As well as raising the profile of MSCA with the general public, outreach activities should also introduce students from schools and universities to science, research and innovation. These students should be encouraged and motivated to pursue careers in science.
The relevant point in the European charter for researchers is:
“Researchers should ensure that their research activities are made known to society at large in such a way that they can be understood by non-specialists, thereby improving the public's understanding of science. Direct engagement with the public will help researchers to better understand public interest in priorities for science and technology and also the public's concerns".